Data protection explanation of the UMSATZSCHMIEDE Marketing & Sales Consultancy from Hamburg
We are very pleased about your interest in our company. Data protection is of particular importance for UMSATZSCHMIEDE Marketing & Sales Consultancy. Use of the websites of UMSATZSCHMIEDE is basically possible without any indication of personal data. However, if a data subject wishes to use our company's special services through our website, personal data processing may be required. If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the data subject.
UMSATZSCHMIEDE has implemented numerous technical and organizational measures as the controller in order to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security holes, so that absolute protection can not be guaranteed. For this reason, every person concerned is free to submit personal data to us in alternative ways, for example by telephone.
a) Personal data
Personal data means any information relating to an identified or identifiable natural person ('data subject'). A natural person is considered to be identifiable who, directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier or to one or more special features, expresses the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified.
b) The person concerned
Affected person is any identified or identifiable natural person whose personal data is processed by the controller.
Processing is any process performed with or without the aid of automated procedures, or any such series of processes relating to personal data such as collection, collection, and processing Organizing, organizing, storing, adapting, or altering, reading, querying, using, disclosing through transmission, dissemination, or any other form of providing, matching or linking, limiting, erasing, or destroying.
d) Restriction of processing
Restriction of the processing is the marking of stored personal data with the aim to limit their future processing.
d) Restriction of processing
Restriction of the processing is the marking of stored personal data with the aim to limit their future processing.
Profiling is any kind of automated processing of personal data that consists in using that personal information to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, whereabouts or relocation of that natural person.
Pseudonymisation is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the need for additional information, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not one identified or be assigned to identifiable natural person.
The controller is the natural or legal person, public authority, body or body that, alone or in concert with others, decides on the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for his designation may be provided for under Union or national law.
A processor is a natural or legal person, public authority, body or body that processes personal data on behalf of the controller.
Recipient is a natural or legal person, agency, agency or other entity to whom Personal Data is disclosed, whether or not it is a third party. However, authorities which may receive personal data under Union or national law in connection with a particular mission are not considered to be beneficiaries.
j) Third parties
Third is a natural or legal person, public authority, body or body other than the data subject, the controller, the processor and the persons authorized under the direct responsibility of the controller or processor to process the personal data.
Consent is any expression of will voluntarily and unequivocally made by the data subject in the form of a statement or other unambiguous confirmatory act expressing to the data subject that they consent to the processing of the personal data concerning them is.
2. Name and address of the controller
The person responsible within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions with a data protection character is:
UMSATZSCHMIEDE Marketingberatung & Vertriebsberatung
Tel.: 040 88933056
The data subject can prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
4. Collecting general data and information
The website of UMSATZSCHMIEDE collects a series of general data and information every time the website is accessed by an affected person or an automated system. This general data and information is stored in the log files of the server. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrers), (4) the sub-web pages, which can be accessed via Accessing an accessing system on our website, (5) the date and time of access to
When using this general data and information, the UMSATZSCHMIEDE does not draw conclusions about the person concerned. Rather, this information is required to (1) properly deliver the contents of our website, (2) to optimize the content of our website and to advertise it, (3) to ensure the continued functioning of our information technology systems and the technology of our website, and ( 4) to provide law enforcement authorities with the necessary information for prosecution in the event of a cyberattack. This anonymously collected data and information is therefore statistically and further evaluated by UMSATZSCHMIEDE with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.
5. Registration on our website
The data subject has the possibility of registering on the website of the controller, providing personal data. What personal data is provided to the controller results from the respective input mask used for the registration. The personal data entered by the data subject shall be collected and stored solely for internal use by the controller and for his own purposes. The controller may arrange for the transfer to one or more processors, such as a parcel service, who also uses the personal data only for internal use attributable to the controller.
By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date and time of registration are also stored. The storage of this data takes place against the background that only so the misuse of our services can be prevented, and this data if necessary to clarify committed offenses. In this respect, the storage of this data is required to secure the controller. A disclosure of this data to third parties is not, as long as there is no legal obligation to disclose or the disclosure of law enforcement serves.
By registering the data subject voluntarily providing personal data, the data controller serves to provide the data subject with content or services which, due to the nature of the case, can only be offered to registered users. Registered persons are free to modify the personal data given at registration at any time or to delete it completely from the database of the data controller.
The controller shall, at any time upon request, provide information to each data subject as to which personal data about the data subject is stored. In addition, the data controller corrects or deletes personal data at the request or notice of the data subject, insofar as this does not conflict with any statutory retention requirements. A data protection officer named by name in this data protection statement and the entire body of the data controller's employees are available as contact persons for the data subject in this context.
6. Subscription to our newsletter
On the website of UMSATZSCHMIEDE the users are given the opportunity to subscribe to the newsletter of our company. Which personal data are transmitted to the data controller when ordering the newsletter results from the input mask used for this purpose.
UMSATZSCHMIEDE informs its customers and business partners at regular intervals by way of a newsletter about company offers. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. For legal reasons, the e-mail address entered by the person concerned for the first time for sending out the newsletter will become a confirmation email sent in double-opt-in procedure. This confirmation email serves to check whether the owner of the e-mail address as the person concerned has authorized the receipt of the newsletter.
When registering for the newsletter, we also store the IP address of the computer system used by the person concerned at the time of registration, as well as the date and time of registration, as assigned by the Internet Service Provider (ISP). The collection of this data is necessary in order to be able to understand the (possible) misuse of the data subject's e-mail address at a later date and therefore provides the legal safeguards for the data controller.
The personal data collected in the context of registering for the newsletter will be used exclusively to send our newsletter. In addition, subscribers of the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or registration, as may be the case in the event of changes to the newsletter offer or technical changes. There will be no transfer of the personal data collected as part of the newsletter service to third parties. Subscription to our newsletter may be terminated by the person concerned at any time. The consent to the storage of personal data that the data subject has given us for the newsletter can be revoked at any time. For the purpose of revoking the consent, there is a corresponding link in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or this to inform the controller in a different way.
7. Newsletter tracking
The newsletters of UMSATZSCHMIEDE contain so-called counting pixels. A counting pixel is a miniature graphic that is embedded in those emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded pixel, UMSATZSCHMIEDE can detect if and when an e-mail was opened by a data subject and which links in the e-mail were accessed by the data subject.
Such personal data collected via the counting pixels contained in the newsletters will be stored and evaluated by the controller in order to optimize the delivery of the newsletter and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Affected persons are at any time entitled to revoke the separate declaration of consent issued via the double-opt-in procedure. After revocation, this personal data will be deleted by the controller. A deregistration from the receipt of the newsletter, UMSATZSCHMIEDE automatically indicates a withdrawal.
8. Contact via the website
Due to legal regulations, the website of UMSATZSCHMIEDE contains information that enables us to contact our company quickly and to communicate with us directly, which also includes a general address of the so-called electronic mail (e-mail address). If an affected person contacts the data controller by e-mail or through a contact form, the personal data transmitted by the data subject will be automatically saved. Such personal data, voluntarily transmitted by an individual to the controller, is stored for the purpose of processing or contacting the data subject. There is no disclosure of this personal data to third parties.
9. Comments in the blog on the website
UMSATZSCHMIEDE offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the data controller. A blog is a web-based, usually public-accessible portal in which one or more people, who are called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.
If an affected person leaves a comment in the blog published on this website, not only the comments left by the person concerned, but also information on the time of the commentary input as well as the username (pseudonym) chosen by the person concerned will be saved and published. Furthermore, the IP address assigned by the Internet Service Provider (ISP) of the data subject is also logged. This storage of the IP address is made for security reasons and in the event that the data subject violates the rights of third parties or posts illegal contents by submitting a comment. The storage of such personal data is therefore in the own interest of the controller, so that he could exculpate in case of infringement. There is no disclosure of this personal data to third parties, unless such disclosure is not required by law or the legal defense of the controller.
10. Subscribe to comments in the blog on the website
The comments made on the blog of UMSATZSCHMIEDE can basically be subscribed to by third parties. In particular, there is the possibility that a commentator subscribes to the comments following a comment on a particular blog post.
If an affected person chooses to subscribe to comments, he or she will be sent for processing responsible an automatic confirmation email to check in double-opt-in procedure, whether the owner of the specified email address has really opted for this option. The option to subscribe to comments can be terminated at any time.
11. Routine deletion and blocking of personal data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of the storage or, if so required by the European legislature and other legislators in laws or regulations, that of the controller was provided for.
If the storage purpose is omitted or if a storage period prescribed by the European directives and regulations or any other relevant legislature expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
12. Rights of the data subject
a) Right to confirmation
Each data subject has the right, as granted by the European Di- rective and Regulatory Authority, to require the controller to confirm whether personal data relating to him / her is being processed. Would an affected person use this confirmation right
At any time, you can contact our data protection officer or another employee of the controller.
b) Right to information
Any person affected by the processing of personal data shall have the right granted by the European legislature and the legislature at any time to obtain from the controller information free of charge concerning the personal data stored about him and a copy of that information. Furthermore, the European legislator and regulator has provided the data subject with the following information:
the processing purposes
the categories of personal data being processed
the recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations
if possible, the planned duration for which the personal data will be stored or, if that is not possible, the criteria for determining that duration
the right of rectification or erasure of the personal data relating to him or of the processing controller's restriction or right to object to such processing
the existence of a right of appeal to a supervisory authority
if the personal data are not collected from the data subject: all available information about the origin of the data
the existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) of the BER, and - at least in these cases - meaningful information about the logic involved and the scope and intended impact of such processing on the data subject
In addition, the data subject has a right of access as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, then the data subject has the right to obtain information about the appropriate guarantees in connection with the transfer.
If an affected person wishes to exercise this right to information, they can contact our data protection officer or another employee of the controller at any time.
c) Right to rectification
Any person affected by the processing of personal data has the right granted by the European legislator to demand the immediate correction of inaccurate personal data concerning him / her. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.
If an affected person wishes to exercise this right of rectification, they can contact our data protection officer or another member of the data controller at any time.
d) Right to cancellation
Any person affected by the processing of personal data shall have the right granted by the European Directives and Regulators to require the controller to immediately delete the personal data concerning him, provided that one of the following reasons is satisfied and the processing is not required:
The personal data has been collected for such purposes or otherwise processed for which they are no longer necessary.
The data subject revokes the consent on which the processing was based in accordance with Article 6 (1) (a) of the GDPR or Article 9 (2) (a) of the GDPR and lacks a different legal basis for processing.
The data subject submits an objection to the processing pursuant to Art. 21 (1) DS-GVO, and there are no legitimate reasons for the processing, or the data subject appeals pursuant to Art. 21 (2) DS-BER the processing.
The personal data were processed unlawfully.
The deletion of personal data is required to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
The personal data were collected in relation to information society services offered pursuant to Art. 8 para. 1 DS-GVO.
If any of the above reasons are correct and an affected person wishes to arrange for the deletion of personal data stored at UMSATZSCHMIEDE, they may at any time contact our data protection officer or another member of the data controller's team. The data protection officer of UMSATZSCHMIEDE or another employee will arrange that the request for deletion be fulfilled without delay.
If the personal data have been made public by UMSATZSCHMIEDE and if our company is responsible for deleting personal data as the person responsible pursuant to Art. 17 (1) DS-GVO, then UMSATZSCHMIEDE shall take into account the available technology and the implementation costs appropriate measures, including technical means, to inform other data controllers processing the published personal data that the data subject has deleted from all other data controllers the removal of all links to such personal data or copies or Has requested replicas of such personal data, as far as the processing is not required. The data protection officer of UMSATZSCHMIEDE or another employee will arrange for the necessary in individual cases.
e) Right to restriction of processing
Any person affected by the processing of personal data has the right, granted by the European directive and regulatory authority, to require the controller to restrict the processing if one of the following conditions applies:
The accuracy of the personal data is contested by the data subject for a period of time that enables the person responsible to verify the accuracy of the personal data.
The processing is unlawful, the data subject refuses to delete the personal data and instead requests the restriction of the use of personal data.
The data controller no longer needs the personal data for processing purposes, but the data subject requires them to assert, exercise or defend their rights.
The data subject has objection to the processing acc. Art. 21 para. 1 DS-GVO and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the person concerned.
If one of the above conditions is met and an affected person wishes to request the restriction of personal data stored at UMSATZSCHMIEDE, they may at any time contact our data protection officer or another employee of the controller. The data protection officer of UMSATZSCHMIEDE or another employee will initiate the restriction of processing.
f) Data transferability
Any person affected by the processing of personal data has the right granted by the European legislator and the legislator personal data provided by the data subject to a controller in a structured, common and machine-readable format. It also has the right to transfer this data to another person responsible without hindrance by the controller to whom the personal data was provided, provided that the processing is based on the consent pursuant to Article 6 (1) (a) of the GDPR or Article 9 (1) (b) 2 (a) of the GDPR or on a contract pursuant to Article 6 (1) (b) of the GDPR and processing by means of automated processes, unless the processing is necessary for the performance of a task of public interest or in the exercise of official authority, which has been assigned to the responsible person.
Furthermore, in exercising their right to data portability under Article 20 (1) of the GDPR, the data subject has the right to obtain that the personal data is transmitted directly from one controller to another, where technically feasible and if so this does not affect the rights and freedoms of others.
In order to assert the right of data transferability, the data subject may at any time turn to the data protection officer or another employee appointed by UMSATZSCHMIEDE.
g) Right to object
Any person affected by the processing of personal data has the right conferred by the European directive and regulatory authority reasons arising from their particular situation, may at any time object to the processing of personal data concerning them pursuant to Article 6 (1) (e) or (f) of the GDPR. This also applies to profiling based on these provisions.
In the event of an objection, UMSATZSCHMIEDE does not process personal data any more, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves the purpose of asserting, exercising or defense of legal claims.
If UMSATZSCHMIEDE processes personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to the profiling, as far as it is associated with such direct mail. If the data subject objects to the processing of sales and marketing advice for the purposes of direct marketing, then the sales agency will no longer process the personal data for these purposes.
In addition, the data subject has the right, for reasons arising from his or her particular situation, against the processing of personal data relating to him or her for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) DS-GMO objection, unless such processing is necessary to fulfill a public interest task.
In order to exercise the right to object, the data subject may contact the data protection officer of UMSATZSCHMIEDE or another employee directly. The data subject is also free, in the context of the use of information society services, notwithstanding Directive 2002/58 / EC, to exercise his right of opposition by means of automated procedures using technical specifications.
h) Automated decisions in individual cases including profiling
Any person concerned by the processing of personal data shall have the right, as granted by the European legislature and the legislature, not to be subject to a decision based solely on automated processing, including profiling, which has a legal effect on it or, in a similar manner, significantly affects it; unless the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is permitted by Union or Member State legislation to which the controller is subject, and that legislation provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject; or (3) with the express consent of the data subject.
If the decision (1) is required for the conclusion or performance of a contract between the data subject and the controller or (2) it takes place with the express consent of the data subject, UMSATZSCHMIEDEshall take appropriate measures to protect the rights and freedoms as well as to safeguard the legitimate interests of the data subject, including at least the right to obtain the intervention of a person by the controller, to express his or her own position and to contest the decision.
If the data subject wishes to claim automated decision-making rights, they may contact our data protection officer or other data controller at any time.
i) Right to revoke a data protection consent
Any person affected by the processing of personal data has the right, granted by the European directive and regulatory authority, to revoke consent to the processing of personal data at any time.
If the data subject wishes to assert their right to withdraw consent, they may at any time contact our data protection officer or another employee of the controller.
13. Data protection in applications and in the application process
The controller collects and processes the personal data of applicants for the purpose of processing the application process. The processing can also be done electronically. This is particularly the case if an applicant submits corresponding application documents to the controller by electronic means, for example by e-mail or via a web form available on the website. If the controller concludes a contract of employment with an applicant, the data transmitted will be stored for the purpose of the employment relationship in compliance with the law. If no employment contract is concluded with the candidate by the controller, the application documents will be automatically deleted two months after the announcement of the rejection decision, unless deletion precludes other legitimate interests of the controller. Other legitimate interest in this sense, for example, a burden of proof in a procedure under the General Equal Treatment Act (AGG).
14. Legal basis of processing
Art. 6 I lit. A DS-GMO serves our company as the legal basis for processing operations where we obtain consent for a particular processing purpose. If the processing of personal data is necessary to fulfill a contract of which the data subject is a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, processing shall be based on Art. 6 I lit. b DS-GMO. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in the case of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c DS-GMO. In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS GMOs are based. Ultimately, processing operations could be based on Art. 6 I lit. f DS GMOs are based. Processing operations that are not covered by any of the above legal bases are based on this legal basis if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the person concerned prevail. Such processing operations are particularly permitted because they have been specifically mentioned by the European legislator. In that regard, it considered that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, second sentence, DS-BER).
15. Qualifying interests in the processing that are being pursued by the controller or a third party
Is the processing of personal data based on Article 6 I lit. f DS-GMO is our legitimate interest in conducting our business for the benefit of all of our employees and our shareholders.
16. Duration for which the personal data are stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline, the corresponding data will be routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract.
17. Legal or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision
We clarify that the provision of personal information is in part required by law (such as tax regulations) or may result from contractual arrangements (such as details of the contractor). Sometimes it may be necessary for a contract to be concluded that an affected person provides us with personal data that must subsequently be processed by us. For example, the data subject is required to provide us with personal information when our company enters into a contract with her. Failure to provide the personal data would mean that the contract with the person concerned could not be closed. Before the data subject has been provided by the data subject, the data subject must contact our data protection officer.
Our data protection officer will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, if there is an obligation to provide the personal data and what would be the consequence of the non-provision of the personal data.
18. Existence of automated decision-making
As a responsible company we refrain from automatic decision-making or profiling.
Data collection through the use of Google Analytics:
Our website uses Google Analytics, a web analytics service provided by Google inc. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of their use of the website. For example, information about the operating system, the browser, your IP address, the website you have previously accessed (referrer URL) and the date and time of your visit to our website are collected. The information generated by this text file about the use of our website is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of our website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. If this is required by law or if third parties process this data on behalf of Google, Google will also pass on this information to these third parties. This usage is anonym or pseudomized. For more information, please see: Google uses the DoubleClick DART cookie Users can disable the use of the DART cookie by accessing the privacy policies of Google's ad network and content network. It does not store any immediate personal information about the user, only the internet protocol address. This information is used to automatically recognize you on your next visit to our websites and to make navigation easier for you. Cookies allow us, for example, to customize a website according to your interests or to store your password so that you do not have to re-enter it every time. Of course, you can also view our websites without cookies. If you do not want us to recognize your computer, you can prevent the storage of cookies on your hard drive by selecting "Do not accept cookies" in your browser settings. How this works in detail, please refer to the instructions of your browser manufacturer. If you do not accept cookies, this may lead to functional restrictions of our offers. You can prevent the installation of the cookies by a corresponding setting of your Internet user program (browser). To do this, you must switch off the storage of cookies in your Internet browser. For more information, please refer to the instructions for use of your Internet browser.
Collection and storage of usage data:
Purposeful data usage:
We respect the principle of earmarked data use and collect, process and store your personal data only for the purposes for which you have provided us with information. A transfer of your personal data to third parties will not take place without your explicit consent, unless this is necessary for the provision of the service or for the performance of the contract. The transfer to government institutions and authorities entitled to receive information only takes place within the scope of the statutory information obligations or if we are obliged to provide information by a court decision. We also take corporate privacy very seriously. Our employees and the service companies commissioned by us have been obliged by us to secrecy and to comply with data protection regulations.
Information and cancellation right:
Analysis by wiredminds
Our website uses the counting pixel technology of wiredminds GmbH (www.wiredminds.de) to analyze visitor behavior. In doing so, data may be collected, processed and stored, from which usage profiles are created under a pseudonym. Wherever possible and meaningful, these usage profiles are completely anonymised. Cookies can be used for this purpose. Cookies are small text files that are stored in the visitor's Internet browser and serve to recognize the Internet browser. The collected data, which may also contain personal data, are transmitted to wiredminds or collected directly from wiredminds. wiredminds may use information that is left by visits to the websites to create anonymized user profiles. The data obtained without the separately granted consent of the person concerned will not be used to personally identify the visitor to this website and they will not be merged with personal data about the bearer of the pseudonym. As far as IP addresses are recorded, their immediate anonymization takes place by deleting the last number block.