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Christine Witthöft: partner for your sales growth


As a marketing and sales consultant, I offer more than just tried and tested, solution-oriented strategies and their implementation.

Website Christine Witthöft UMSATZSCHMIED

Christine Witthöft

Marketing and sales consultant

Christine Witthöft

Marketing and sales consultant

Christine Witthoeft Kurzvita Interim Management Digitalisierungsexpertin Strategin Hamburg

Christine Witthöft, born on November 18, 1971 in Hamburg, started her career after studying business administration at Beiersdorf as a scotch tape product manager. After further successful product launches at Olympus, followed 4 years as marketing manager for the European business at Johnson & Johnson and as marketing director in medical technology for international (worldwide) business.


In June 2014 Christine Witthöft founded her own consulting company and since then has been advising board members and management boards on marketing, increasing sales and realigning them. Most recently, Christine Witthöft advised the board of the Edding Group on digital product ideas and the management of Philips on the online marketing campaign for the new smart home lighting system.


" I optimize your marketing, your offer and your processes for you. I enjoy generating short-term and sustainable sales growth for you from existing resources and structures.


My goal: to drive your success with a lot of commitment and extensive experience. In day-to-day business as well as in strategic conception and realignment. "


In addition, Christine Witthöft has been a reliable partner to private and public institutions for years. She is plenary at the Hamburg Chamber of Commerce, a member of leading business and professional associations and speaker of lectures and seminars for start-up companies and start-up coaching winners.


As an accredited BAFA consultant and coach on behalf of various federal and state initiatives and research centers, she enables her clients to access regional and national funding programs. It supports the promotion of business start-ups and the realignment of established small and medium-sized companies from all sectors.


Christine Witthöft has been involved in real estate consulting, marketing and sales since 2018. You can find more information on this at .


Professional and career experience
  • 25 years of experience in national and international B2C and B2B marketing, product management, sales, business development

  • 18 years as a manager, marketing director and marketing manager

  • 18 years in medical technology

  • International business in Europe, USA, Asia and Middle East

  • Start-up and trend expert in digitization and automation

  • Studied business administration

  • Contractual English

  • Strategy workshops

  • Strategy implementation support

  • Development of core competencies and strategy creation

  • Offer optimization and repositioning

  • Complex product launches and relaunches

  • Website creation

  • Search engine optimization

  • International market expansion

  • Product portfolio extensions

  • Approaching new customers and communication concepts

Key account management
  • Retail chains

  • Purchasing groups

  • Distributors

  • Clinic and the like doctors

  • Head of administration and clinic

Sectors - B2B and B2C
  • Branded goods & consumer goods

  • Service & trade

  • Medical technology, pharma & healthcare

  • Natural cosmetics & organic industry

  • IT & plant and mechanical engineering

  • Artificial Intelligence & Blockchain

  • Maritime economy

  • Water & marine technology

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Founding history of UMSATZSCHMIEDE



The UMSATZSCHMIEDE as a founding idea had been around for a long time. On a summer's day, a Friday, June 6th, 2014, all preparations were completed and the sole proprietorship UMSATZSCHMIEDE was founded: the domain name was bought, the brand name was registered with the German trademark and patent office and the first invoices were written. In the meantime, the owner-managed marketing and sales consultancy has started and successfully completed many exciting customer realignments.


Christine Witthöft is the owner of UMSATZSCHMIEDE and works with a four-person team and four other freelance creatives, such as website programmers and graphic designers.


Before starting her own business, the business administration graduate worked for many years in brand and technology companies such as Johnson & Johnson, Beiersdorf and Olympus and most recently as a marketing manager for cardiology at Abbott. She traveled a lot on business in Europe, the Middle East and Africa and rolled out global strategies regionally and conducted local sales training for marketing managers in the Gulf States and Turkey, among others.


Today Christine Witthöft advises companies of all sizes on the strategic realignment and the optimal marketing and sales for the growth course. She sees herself as a partner for sales growth and is enthusiastic about companies in the organic and sustainability sectors. She has been a plenary member of the Hamburg Chamber of Commerce since the beginning of 2020 and is actively involved in decisions.


She volunteers for foundations in the fields of education and water and is active on the corporate advisory board of the Hamburg metropolitan region. In terms of sport, she enjoys golf, tennis and sailing.

Zertifizierung TOP Berater 2019 UMSATZSC
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