Partner for your sales growth: As a marketing and sales consultant, I offer more than just tried-and-tested and solution-oriented strategies and their implementation.

Christine Witthöft

Marketing &  Sales Consulting

Christine Witthöft, born in Hamburg on November 18, 1971, started her career after studying business administration at Beiersdorf as a Tesafilm product manager. After further successful product launches at Olympus, 4 years followed as marketing manager for European business at Johnson & Johnson and as marketing director in medical technology for global business. Christine Witthöft founded her own consulting company 5 years ago and since then has been advising board members and management in digitization and realignment towards future technologies. Most recently, she advised the Edding board of directors on digital product ideas and the management of Philips on the online marketing campaign for the new smart home lighting system.

"As a strategist and marketing expert with many years at global brands and market and technology leaders, I quickly recognize the focus areas and have a clear goal in mind: your sales growth.


I optimize your marketing, your offer and your processes for you. I enjoy generating short-term and sustainable sales growth for you from existing resources and structures. As a long-time manager, I know how to motivate your employees.


My goal: to advance your success. Always with a lot of commitment and extensive experience. In day-to-day business as well as in strategic conception and realignment. "

Professional and career experience
  • 25 years of experience in national and international B2C and B2B marketing, product management, sales, business development

  • 18 years as a manager, marketing director and marketing manager

  • 18 years in medical technology

  • International business in Europe, USA, Asia and Middle East

  • Start-up and trend expert in digitization and automation

  • Studied business administration

  • Contractual English

  • Strategy workshops

  • Strategy implementation support

  • Development of core competencies and strategy creation

  • Offer optimization and repositioning

  • Complex product launches and relaunches

  • Website creation

  • Search engine optimization

  • International market expansion

  • Product portfolio extensions

  • Approaching new customers and communication concepts

Key account management
  • Retail chains

  • Purchasing groups

  • Distributors

  • Clinic and the like doctors

  • Head of administration and clinic

Sectors - B2B and B2C
  • Branded goods & consumer goods

  • Service & trade

  • Medical technology, pharma & healthcare

  • Natural cosmetics & organic industry

  • IT & plant and mechanical engineering

  • Artificial Intelligence & Blockchain

  • Maritime economy

  • Water & marine technology

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Founding history

UMSATZSCHMIEDE as a founding idea there was for some time. On a summer day, Friday, June 6, 2014, all preparations were completed and the sole proprietorship UMSATZSCHMIEDE was founded: the domain name was bought, the brand name was registered with the German trademark and patent office and the first invoices were written. In the meantime, the owner-managed marketing and sales consultancy has started and successfully completed many exciting customer realignments.


Christine Witthöft is the owner of UMSATZSCHMIEDE and works with a team of four and four other creative people, such as website programmers and graphic designers.


The marketing and sales consultancy receives new customer inquiries thanks to the very good Google search word findability - ranked first and second in the relevant customer keywords. Cooperation often starts with a full-day strategy workshop, where everyone is seated around a table and a concrete roadmap is drawn up for the next 12 months.


Before becoming self-employed, the graduate in business administration worked for many years in brand and technology groups such as Johnson & Johnson, Beiersdorf and Olympus, and most recently as a marketing manager for cardiology at Abbott. She has traveled extensively in Europe, the Middle East and Africa and rolled out global strategies regionally and carried out sales training for marketing managers in the Gulf States and Turkey, among others.


Today Christine Witthöft advises companies of all sizes on the strategic realignment and optimal marketing and sales for the growth course. She sees herself as a partner for sales growth. She volunteers for foundations in the fields of education and water and is active in the corporate advisory board of the Hamburg Metropolitan Region. She enjoys golfing, playing tennis and sailing.


Marketing & Sales Consultancy in Hamburg
Phone +49 40 889 33 056


Marketing & Sales Consultancy in Hamburg
Phone +49 40 889 33 056

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