Many thanks for the support!


Christine Witthöft is
Member of the Chamber of Commerce plenary since 2020

"I am a member of the Chamber of Commerce because it is important to me that the Chamber of Commerce and our metropolitan region of Hamburg have a strong economic focus.

I am committed to ensuring that small and medium-sized businesses in Hamburg and their consultancy industry get advocates in our city to make enough funds available for digitization and as an economic engine. In the future, the Chamber of Commerce could be the central point of contact for small and medium-sized companies who want to find out how digitization can help their own company. Also in the added value of the Chamber of Commerce as a coordination point with all-round support for founders and start-up entrepreneurs, I see great potential to develop Hamburg into a founding metropolis.

I think the realignment of the Chamber of Commerce is extremely important and we need your support for this.


I look forward to being able to steer the future of the Chamber of Commerce and Hamburg in the right direction."

Christine Witthöft
Initiative "Starke Wirtschaft Hamburg"


The entrepreneur's career is characterized by management positions in strategic marketing for international companies in the region - such as Beiersdorf, Olympus and Johnson & Johnson.

Committed, informed and well networked describe the Hamburg native well.


For 6 years she and her company, UMSATZSCHMIEDE, have been leading marketing and sales consultancy, repositioning and realignment projects and supporting medium-sized companies in the digital transformation. She works both professionally and on a voluntary basis for cross-border cooperation between business, science and politics in the Hamburg metropolitan region.

Modern communication and leadership and digital change are Christine Witthöft's core competencies and she is always open to share and multiply her knowledge.

The "Starke Wirtschft Hamburg" initiative is a platform for independent entrepreneurs, without political constraints and stands for political neutrality, trustworthiness, openness, competence, fairness and sustainability. The goal is a modern chamber of commerce, which is digital and lean, close to its members and acts openly.

The initiative includes the following Hamburg entrepreneurs:

  • Prof. Norbert Aust, Tivoli / Schmidt Bühnen, PierDrei Hotel

  • Astrid Nissen-Schmidt, Auren GmbH Wirtschaftsprüfungsgesellschaft

  • Thomas Flotow, Pflege & Wohnen Hamburg GmbH

  • Wilfried Baur, Jungheinrich AG

  • Niels Pirck, Hamburger Sparkasse AG

  • Holger Stanislawski, REWE Stanislawski & Laas GmbH & Co. oHg

  • Stephan von Bülow, Elysée Hotel AG Hamburg

  • Matthias Schmelzer, KPMG

  • Robert Heinemann, ECE Projektmanagement GmbH & Co. KG

  • Oliver Radtke, Gruner + Jahr GmbH

  • Dr. Bettina Hees, Marine Therapy Solutions GmbH

  • Ute Schoras, JOBPOWER Personaldienstleistungen GmbH

  • Dr. Florian Brill, Dr. Brill + Partner GmbH, Institute for Hygiene and Microbiology

  • Thorsten Lehmann, MAN Energy Solutions SE

  • Sascha Schneider, Montblanc Simplo GmbH

  • Christopher Franzen, ROCK ANTENNE Hamburg GmbH & Co. KG

  • Jens Portmann, Zum golden Hirschen Hamburg GmbH

  • Jens Stacklies, Gröninger private brewery Hamburg

  • Anja Ahlers, ADS Textil Handel GmbH

  • Stephanie Krawehl, reading room bookshop and caf

  • Stefan Wulff, OTTO WULFF Projektentwicklung GmbH

  • Clemens Vatter, Signal Iduna Lebensversicherung aG

  • Martina Warning, John Warning Corporate Communications GmbH

  • and many other great personalities

Goals of the "Starke Wirtschaft Hamburg"

End standstill. Shaping economy. Rebuilding the Chamber of Commerce.

  • Make Hamburg an innovation location in Europe

  • Make Hamburg the center of the start-up scene in Germany

  • Hamburg is a pioneer in measures to counter the shortage of skilled workers

  • Hamburg is renovating and expanding its public transport system and solving its massive traffic and mobility problems

  • Restore a necessary overall representation of interests and stimulation of the economy towards politics

  • Create a strong relationship of trust between full-time and honorary positions

  • Build a chamber of commerce with a model character

  • Hamburg needs a modern, strong chamber of commerce,

    • who takes care of the pressing issues

    • represents and promotes the interests of the economy and advises politics

    • who treats their employees fairly and uses and develops their skills

    • which sets the pace for the location and the city

    • that offers attractive opportunities for participation

What is the Chamber of Commerce plenary?

The plenum is the highest decision-making body of the Chamber of Commerce and, roughly speaking, the representative of the Hamburg economy and thus determines the guidelines of Chamber of Commerce work. It also selects the presidents and vice presidents of our chamber of commerce from among its ranks, who in turn appoint the chief executive.

At the beginning of 2020, the Hamburg companies will elect the members of the plenum in nine electoral groups, which represent all branches and sizes of the Hamburg economy. The number of seats in an electoral group in the plenum depends on the economic importance of the respective branch. This means that all sectors of the economy are adequately represented. In each electoral group, seats are also reserved for small, medium-sized and large companies. The plenary is therefore a reflection of the Hamburg economy.

How will the plenum 2020-2024 be composed exactly?

58 members of the plenary will be directly elected by members of the Chamber at the beginning of 2020, from January 20. Up to nine plenary members can be indirectly elected by the directly elected plenary members. It is always a prerequisite for elections that the plenum ascertains a need for the refinement of the mirror image of the plenum.

You can find more information at


Marketing & Sales Consultancy in Hamburg
Phone +49 40 889 33 056


Marketing & Sales Consultancy in Hamburg
Phone +49 40 889 33 056

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